Audience Research

This research has been compiled with data and information from the BFI. I will look at data conducted through exit polls for a number of films, an organise them into categories that relate to our project.

Sources of Information

Part of our project is to create a support product, in our case a radio trailer and a magazine article. We need to look at how audiences find out about films in order to assess if our choice is appropriate.
The following data is for the film 'Frank':

As you can see, magazine articles score the second highest overall ,with 13% of all people surveyed hearing about the film through this medium. Radio is around mid table at 10%, which is still good enough to justify our decision. We don't want to create an article and a poster, as that would be too similar and posters scored much lower than both the radio and magazine options in this survey.

Why People Watch the Film

In this set of data, I will look at what makes people go to the film that they have watched. In this case, the data is from the film 'Kidulthood' by Noel Clarke:

As you can see, the overwhelming majority of people surveyed said that the story is the reason that they went to see the film, with 36% of the vote. Factors such as the genre of the film were also popular answers, with this one getting 23% of the vote. This is data that will be useful to us, as we will know what to focus on when making our support products.

Overall, the audience is influenced heavily by the support products, and therefore we must utilise this influence fully, in order to create a successful end product.