Saturday, 5 March 2016

Post-Release Audience Feedback

Now that we have finished our film and ancillary texts, we created a questionnaire that we have asked people to fill in. This exercise has given us invaluable information that we will be able to discuss in our evaluation, and has given us evidence to support that our main product has been effective in developing and subverting aspects of the genre conventions of a western film.


We asked 10 people to fill in this questionnaire, and the overwhelming response was that the ancillary texts were effective in supporting our main production, and that the soundtrack complemented the on-screen action. 
A full in-depth analysis of our audience feedback will be included in Evaluation Question 3.

Tuesday, 1 March 2016

Research into Genre Theory


I have been doing research into genre theory to support our evaluation of our Advanced Portfolio, and to include in section B of the exam where we have to discuss our productions.
In particular, I have looked at theorist Steve Neale.

"Genres are instances of repetition and difference"

"Difference is absolutely essential to the economy of genre"


Steve Neale's theory is that a film and its genre are defined by to what extent it conforms to a genre’s conventions and stereotypes, and to what extent it subverts the genre's stereotypes and conventions.


The first point means that a film needs to conform to conventions to some degree for it to fit in the bracket as a film of this genre. The second point is that the film must also subvert these conventions enough that it is not a copy of an existing film and that it is unique and original.

At first i thought that this was a contradiction, however I realised that this relates to our Advanced Portfolio production as we conformed to the genre conventions of a western style film through our use of colour grading, the scene with the stand-off at the end and the antagonist. However, we also were forced to subvert the conventions as we were filming in England and we did not use cowboy-type characters in the film. We subverted the conventions through having a female as the most dominant and fearless protagonist, and through our use of British dialogue rather than traditional Western American dialect.